https://concl.io/blog Practical writing on martech architecture, CRM and AI — from a CTO who still ships code. en-us j@concl.io (Jonaz Kumlander) j@concl.io (Jonaz Kumlander) Sat, 22 Aug 2026 00:00:00 GMT https://concl.io/blog/the-missing-role https://concl.io/blog/the-missing-role Marketing ops owns campaigns. Sales ops owns pipeline. IT owns infrastructure. But the layer connecting all of it — the data model, the integrations, the source of truth — belongs to nobody in most mid-market companies. This is not a competence problem. It is an org-design problem, and it is getting more expensive every year. Sat, 22 Aug 2026 00:00:00 GMT j@concl.io (Jonaz Kumlander) CRMmartecharchitectureownershiporganisation