https://concl.io/blog Practical writing on martech architecture, CRM and AI — from a CTO who still ships code. en-us j@concl.io (Jonaz Kumlander) j@concl.io (Jonaz Kumlander) Fri, 25 Sep 2026 00:00:00 GMT https://concl.io/blog/ai-amplifies-your-data-quality https://concl.io/blog/ai-amplifies-your-data-quality Everyone is adding AI to their CRM. Almost nobody has the data model to support it. The story of a rollout that died in three weeks, why that failure was the system working exactly as designed, and why the boring work has quietly become the highest-ROI AI investment most companies can make. Fri, 25 Sep 2026 00:00:00 GMT j@concl.io (Jonaz Kumlander) essayAICRMmartecharchitecturedata https://concl.io/blog/the-crm-data-debt-spiral https://concl.io/blog/the-crm-data-debt-spiral Technical debt gets all the attention. But the quieter killer in revenue organizations is CRM data debt — and it follows the same four-stage spiral almost every time. Here is how it works, why every stage feels rational, and how to break it without a re-platform. Tue, 07 Jul 2026 00:00:00 GMT j@concl.io (Jonaz Kumlander) essayCRMmartecharchitecturedataAI https://concl.io/blog/the-missing-role https://concl.io/blog/the-missing-role Marketing ops owns campaigns. Sales ops owns pipeline. IT owns infrastructure. But the layer connecting all of it — the data model, the integrations, the source of truth — belongs to nobody in most mid-market companies. This is not a competence problem. It is an org-design problem, and it is getting more expensive every year. Sat, 22 Aug 2026 00:00:00 GMT j@concl.io (Jonaz Kumlander) essayCRMmartecharchitectureownershiporganisation